Feature| Taiwan Excellence Experiencing Zone Mall Event: Sharing Quality and High Standards

Taiwan Excellence is known for showcasing the high-quality innovative and game-changing brands of Taiwan to The Philippines. Last June 3 to 5, at SM Megamall events center the Taiwan Excellence Experiencing Zone Mall Event drew a big crowd to show how Taiwan Excellence Products can enhance their lifestyles.

Taiwan Excellence

The Taiwan Excellence Experiencing Zone Mall Event is part of the Taiwan Excellence Campaign which is undertaken by the Taiwan External Trade Development Council (TAITRA) and organized by Bureau of Foreign Trade (BOFT) of Taiwan. This has helped Filipino’s recognize products manufactured to the highest standards in Taiwan.

Brand partners like Acer, Asus, D-Link, Tatung, Heartway, KYMCO, MSI, Johnson Tern, and Chanson joined this one-of-a-kind product exhibit and proudly bear the Taiwan Excellence Seal of high quality and superiority. 

Aside from the exhibit guests and mall visitors were welcomed by a happy Formosa bear mascot! Not only that there was a dance number by Conven PH,  while Christian Bautista, Julie Ann San Jose, Yeng Constantino entertained guests while they browsed through the products on display.

Taiwan Excellence
The Happy Formosa Bear!
There was also a fashion show of products plus fun games lead by Saab Magalona and cosplayer sisters Alodia and Ashley Gosiengfiao.

Taiwan Excellence
Blogger Saab Magalona

Taiwan Excellence

Sisters Ashley and Alodia Gosiengfiao

“Every year, we strive to bring the best Taiwanese products to the Philippines, and this experiential activity allows people to see these things up close. We’ve made everything in this experiential exhibit fun, captivating, and different. We hope to do more projects that would help Filipinos discover how we can help enrich their lives with Taiwan’s superior products.” 
                            -    TAITRA Deputy Executive Director Scott Yang

TAITRA ‘s effort in creating brand awareness within the Philippine Market has made brands like ASUS and Heartway appreciate how they have become a reliable brand through their association.

Taiwan Excellence
(From left) Taiwan External Trade Development Council Deputy Executive Director of Strategic Marketing Department Scott Yang, Taiwan Economic and Cultural Office Minister Samuel Chang, Taiwan Trade Center Manila Director Harrison Koming Lan

Watch out lasses for these upcoming Taiwan Excellence Experiencing Zones are scheduled on July 8 to 10 in SM Mall of Asia, August 19 to 21 in Trinoma, and October 21 to 23 in Market! Market!

Visit www.taiwanexcellence.ph for more details.


About Taiwan Excellence
The symbol of Taiwan Excellence honors Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected for specific Taiwan Excellence Awards based on their excellence in design, quality, marketing, Taiwanese R&D and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 100 countries.

Organized by Bureau of Foreign Trade (BOFT), MOEA
The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. is responsible for implementing policies and regulations governing foreign trade and economic cooperation. Established in January 1969, the BOFT's role and position have been adjusted regularly to meet the needs of the ever changing international economic and trade environments. The BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, the BOFT continues to commission TAITRA for various critical government projects relating to business, trade and investment, while promoting Taiwan internationally.
Implemented by Taiwan External Trade Development Council (TAITRA)
Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 50 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.

This post was sponsored through the effort of Nuffnang PH and by Taiwan Excellence 



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